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January 13, 2015
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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event noticed select fans brave the minus six chills of the Glaswegian winter to have fun the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all performed high vitality sets to a packed out audience, as well as being broadcast stay through NTS.
After the event we caught up with singer, songwriter and producer Elliott Energy to discuss his dwell efficiency, his ties to the model and why it’s essential to host events like this throughout the UK.
How did the opportunity to perform at Stone Island Presents arise
The chance to perform at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of inventive studio &SON saw me play live right initially of the 12 months. They thought that I’d be a good match for Stone Island.
We’ve seen you seem to be slightly elusive when it comes to online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the whole celebrity factor. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Also there is a complete world exterior of the web. It’s essential to take online relationships into reality. This numbers recreation that a lot of people seem to be stone island jumper purple enjoying isn’t real and it usually doesn’t correlate with gross sales/push of product (music, fashion and many others).
Do you suppose being given this alternative will allow you to to gain real life publicity by live reveals
Since March 2016 I’ve had no label, no manager, no publisher, no press person and no reside agent. So dwell reveals are fairly skinny on the ground for me, I’ve played live eight times ever. Six of those eight in 2016, four of the eight outside of the nation. I’ve been paid for every single present. There are artists that are in main deals which have played every main festival over the last two years and never been paid once. I’m not anti-major label, but at the identical time no firm has/will ever exploit me. The purpose is ‘to know your worth’ and in case your product is sweet it is going to stand up and folks will eventually come round, so sure the few stay bits I’ve finished help. The less is extra approach seems to be working somewhat bit for me. I’m bored with hearing “but it will likely be great exposure” every time any previous free-no finances opportunity is thrown at me, except it’s for a very good cause. You don’t stand up and go to work without spending a dime, so why should I
The first event was held in your hometown of London final yr. Do you suppose it’s necessary for brands akin to Stone Island to move away from the capital and expose different cities across the UK to house grown talent
It’s so important for brands and corporations to look additional afield than simply London. Manchester, Bristol, Liverpool are just a few of many cities within the U.Ok. That have such a rich music historical past and vibrant music scenes that Stone Island can faucet into.
How do you think your music pertains to the model and its wearers
Stone Island is about performance, innovation and particulars. My method to music is the same, I’m obsessed with the details and finish. Stone Island is a staple for many and it’s wearers don’t must shout out about it, if you know you recognize. Identical as the individuals who like Elliott Power… if you realize you know.
We’ve noticed you started to work throughout different music and trend-based projects together with The Salvages and modelling for Goodhood. Have you always had an curiosity in merging the 2, and if so where do you suppose this stems from
No fashionable musician can solely exist off just music alone perhaps with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and enterprise down other avenues. I’m from a visual background and have at all times been fascinated by clothes. To be honest I’m probably wasting my time with music, I ought to in all probability try and get an art director job at Saatchi & Saatchi or one thing. I believe I first grew to become thinking about clothing by means of the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive trend and womenswear came by means of my girlfriend. I like going between worlds and can continue to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance because as a company it understands that to be able to know where you are going, you must know the place you’re from. They obtain this by digging from a rich archive and enjoying by their very own rules, these are things that I also try to use to my very own initiatives.