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Behind The Brand

Mr Carlo Rivetti, the CEO and creative director of Stone Island, is not exaggerating when he says that the philosophy of his brand is innovation. Official Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created more than forty,000 different garments. The first Stone Island jackets had been cut from extraordinarily durable truck tarpaulin that had been washed for hours with pumice stones with a view to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s industry-main research and growth, which has seen the introduction of unique supplies and fabrications together with the Ice Jacket, which changes color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is minimize from 100% stainless steel bonded to a fabric base; the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a material extra commonly present in body armour.

Chic Design Stone Island Pullover Mens Dark GreenExperimentation is just not the one pillar of Stone Island, though. Each garment that the firm produces can be highly useful, when it comes to reduce, performance and details. The research of military uniforms and workwear is integral to the design process, explaining parts such because the quite a few utility pockets found on the outerwear. Specialised high-temperature, excessive-strain dyeing strategies enable the corporate to supply pieces in vibrant colours not normally associated with technical efficiency fabrics, whereas the modish Italian fashion which infuses the stone island clothing wiki collection hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Store Boys are all followers of Stone Island, and the model enjoys a cult following virtually unprecedented in menswear. Watch the video above to seek out out more.

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