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Drake Can’t Get Enough Stone Island Right Now

As you might need gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake is not essentially the most delicate of males in the case of confessing his love. And this isn’t simply on the subject of the ladies in our current Finest-Dressed Man on the planet’s life, it’s also true of the manufacturers he digs. Right now the rapper’s fanboying hard over Stone Island, a label he’s worn persistently on stage during his Boy Meets World tour dates right here in the UK.

In fact, the collab won’t come as a surprise to diehard Drake fans as the label has been a staple of the singer’s wardrobe throughout earlier visits to the capital. Stone Island Clothes Attending Wimbledon final year he put his personal spin on the standard tennis uniform, carrying an all-white ensemble, full with Stone Island sweatshirt, as effectively one of many brand’s zip-ups.

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Sweatshirt, £160. stoneisland.co.uk

And it is not simply in this country that he is been a one-man PR machine for the label. He is steadily appeared courtside at NBA games within the US carrying Stone Island.twitter.com/91LvJj2uTb

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Stone Island Long Sleeve T Shirt Dark BlueAfter all, anyone who follows the man on Instagram will know just how deep this love goes – almsot each different publish recently has been associated to the brand, whether or not that be a shot of him repping Stone Island on stage or sporting his custom gold and diamond Stone Island logo chain (by Ben Baller, and value an estimated $a hundred,000). Whereas Drizzy may have been channelling traditional homegrown road model throughout his time in the UK (the model has long been associated with British avenue tradition, from Britpop to football), the truth that he’s met the man who has final sway over what the brand makes means that he may finally get to make his mark on the model he loves with a bodily release of his tour merch. And is not that every fanboy’s Stone dream?

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