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Drake Can’t Get Enough Stone Island Right Now

As you might have gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake isn’t probably the most refined of males when it comes to confessing his love. And this isn’t simply when it comes to the women in our present Greatest-Dressed Man on this planet’s life, it is also true of the brands Stone he digs. Proper now the rapper’s fanboying hard over Stone Island, a label he is worn persistently on stage during his Boy Meets World tour dates right here within the UK.

GARMENT-DYED CRINKLE REP NY 2015In fact, the collab won’t come as a surprise to diehard Drake fans as the label has been a staple of the singer’s wardrobe throughout earlier visits to the capital. Attending Wimbledon last year he put his own spin on the normal tennis uniform, wearing an all-white ensemble, complete with Stone Island sweatshirt, as effectively one of many brand’s zip-ups.

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Sweatshirt, £160.

And it isn’t just in this country that he’s been a one-man PR machine for the label. He’s ceaselessly appeared courtside at NBA games within the US wearing Stone

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In fact, anyone who follows the man on Instagram will know just how deep this love goes – almsot each other submit lately has been related to the brand, whether that be a shot of him repping Stone Island on stage or wearing his custom gold and diamond Stone Island logo chain (by Ben Baller, and value an estimated $one hundred,000). While Drizzy may have been channelling basic homegrown road fashion during his time within the UK (the brand has long been associated with British street culture, from Britpop to soccer), the fact that he is met the man who has final sway over what the brand makes signifies that he may lastly get to make his mark on the model he loves with a bodily launch of his tour merch. And is not that every fanboy’s dream?

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