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Drake Cannot Get Enough Stone Island Right Now

As you may need gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake isn’t probably the most delicate of males in relation to confessing his love. And this isn’t just in relation to the ladies in our current Greatest-Dressed Man on the planet’s life, it is also true of the brands he digs. Proper now the rapper’s fanboying exhausting over Stone Island, a label he is worn consistently on stage during his Boy Meets World tour dates right here within the UK.

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After all, the collab won’t come as a shock to diehard Drake followers as the label has been a staple of the singer’s wardrobe throughout previous visits to the capital. Attending Wimbledon last 12 months he put his personal spin on the standard tennis uniform, carrying an all-white ensemble, complete with Stone Island sweatshirt, as well one of many model’s zip-ups. stoneisland.co.

And it isn’t simply in this nation that he is been a one-man PR machine for the label. He is continuously appeared courtside at NBA video games within the US sporting Stone Island.

Drake’s out here carrying Stone Island and quoting our british slang 😂 pic.twitter.com/91LvJj2uTb

In fact, anybody who follows the man on Instagram will know just how deep this love goes – almsot every other put up lately has been associated to the brand, whether that be a shot of him repping Stone Island on stage or wearing his custom gold and diamond Stone Island emblem chain (by Ben Baller, and worth an estimated $a hundred,000).

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By Carlotta Constant

UK City Benny dropped off a traditional @benballer @teo_rivetti @tiarivetti

A submit shared by champagnepapi (@champagnepapi) on Feb 11, 2017 at 11:48am PST

Nonetheless, perhaps a very powerful put up he is achieved is the one with him posing with Stone Island’s owner Carlo Rivetti. Stone Island Jumpers Jackets Whereas Drizzy might have been channelling traditional homegrown street type during his time in the UK (the brand has lengthy been associated with British avenue culture, from Britpop to football), the fact that he is met the man who has final sway over what the brand makes means that he may lastly get to make his mark on the brand he loves with a physical launch of his tour merch. And isn’t that every fanboy’s dream?

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