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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.

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Previously hosted in London, the second intimate event saw choose followers brave the minus six chills of the Glaswegian winter to have a good time the UK’s electronic music scene in warehouse artwork house SWG3.

Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out high energy units to a packed out viewers, in addition to being broadcast stay by way of NTS.

After the event we caught up with singer, songwriter and producer Elliott Energy to speak about his reside performance, his ties to the brand and why it’s important to host events like this all through the UK.

How did the opportunity to carry out at Stone Island Presents come up?

The opportunity to carry out at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play reside right at the start of the 12 months. They thought that I’d be an excellent match for Stone Island.

We’ve noticed you appear to be a bit of elusive when it comes to online social media. Is there any reasoning behind this?

I’m not deliberately elusive on social media, I’m simply not good at the whole movie star thing. I’m not anti-celebrity, I simply don’t have the time between music and my different two jobs to spend all day on social media. Brand Additionally there is a complete world outside of the internet. It’s necessary to take online relationships into reality. This numbers recreation that lots of people appear to be enjoying isn’t actual and it often doesn’t correlate with sales/push of product (music, trend etc).

Do you assume being given this alternative will provide help to to achieve real life publicity via stay shows?

Since March 2016 I’ve had no label, no supervisor, no writer, no press individual and no reside agent. So reside shows are fairly thin on the ground for me, I’ve performed reside eight times ever. Six of these eight in 2016, four of the eight outside of the nation. I’ve been paid for each single present. There are artists which are in major deals which have played each major festival during the last two years and never been paid as soon as. I’m not anti-major label, however at the same time no company has/will ever exploit me. The purpose is ‘to know your worth and in case your product is sweet it’ll stand up and people will eventually come spherical, so yes the few live bits I’ve finished help. The much less is extra method appears to be working somewhat bit for me. I’m tired of hearing “but will probably be great exposure each time any old free-no budget opportunity is thrown at me, until it’s for a very good trigger. You don’t stand up and go to work totally free, so why should I?

The first event was held in your hometown of London final year. Do you suppose it’s important for manufacturers similar to Stone Island to move away from the capital and expose other cities around the UK to house grown expertise?

It’s so essential for manufacturers and corporations to look further afield than just London. Manchester, Bristol, Liverpool are just some of many cities in Stone Island Jackets the U.K. That have such a wealthy music historical past and vibrant music scenes that Stone Island can faucet into.

How do you assume your music pertains to the brand and its wearers?

Stone Island is about efficiency, innovation and particulars. My approach to music is the same, I’m obsessive about the details and finish. Stone Island is a staple for a lot of and it’s wearers don’t need to shout out about it, if you realize you know. Similar as the individuals who like Elliott Power if you understand you realize.

We’ve noticed you began to work throughout different music and style-based mostly tasks including The Salvages and modelling for Goodhood. Have you ever at all times had an curiosity in merging the 2, and in that case where do you think this stems from?

No trendy musician can solely exist off simply music alone possibly with the exception of Adele or Taylor Swift. You need to be multifaceted now and venture down other avenues. I’m from a visible background and have always been eager about clothing. To be honest I’m most likely wasting my time with music, I should most likely attempt to get an artwork director job at Saatchi & Saatchi or one thing. I think I first grew to become occupied with clothing via the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive style and womenswear came via my girlfriend. I like going between worlds and can proceed to do so.

Does the Stone Island brand hold any significance to you personally?

Stone Island represents timeless quality to me and it additionally holds significance because as an organization it understands that with a purpose to know the place you are going, it’s a must to know where you’re from. They obtain this by digging from a rich archive and enjoying by their own rules, these are issues that I additionally try to use to my own projects.

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