Carlo Rivetti Explains The Stone Island X NikeLab Windrunner
June 30, 2018
Stone Island and NikeLab reprise their FW15 partnership, digging into the Nike archives to create a collaborative Windrunner jacket.
As with every product to bear the easily recognizable Stone Island badge, the Windrunner jacket is crafted from a choice of technically superior textiles; a 7-denier nylon coated with a wind and water-resistant membrane called Hyper Lite Membrana 2L TC, as well as Membrana 3L TC nylon, which is coated for weather safety and lined with extremely-lightweight fabric. The result’s a lofted-up model of the classic Nike Windrunner, obtainable in a range of six colorways.
For the launch of the unique jacket, we sat down with Stone Island head Carlo Rivetti in Milan to find out more about the collaboration.
First, what makes the NikeLab x Stone Island Windrunner special?
As regular we put collectively totally different materials, and we built-in a performing membrane. The problem is garment-dying, and the temperature, which means we must work with a excessive temperature, which means the lamination can melt. You may work with a decrease temperature, however you won’t achieve these bright colours, so it was a really lengthy experimentation. This was of crucial problems. The other one is to obtain a perfect quality, by way of sizing. In garment dying the culture is barely different, however working with a company like Nike, we study a whole lot of things. Its not easy at all, because the 2 several types of dying the fabric can react in alternative ways. So it was really an extended process, however we realized quite a bit, My folks in Crevalcore, Italian firm were so proud to have an opportunity to work with these people in Beaverton. Two totally different cultures coming together and rising collectively.
If you end up in love with product and also you deal with product, it is advisable learn one thing different and to see all totally different elements. Nike could be very massive so it has to standardize the whole lot. We are a chemistry lab we’ve that method and so they have been amazed. It was actually attention-grabbing both parties.
By way of Stone Island’s famous materials, do you may have any that you just didn’t launch or were not profitable?
Not profitable? 4 years in the past we did an exhibition for the 30 12 months anniversary of Stone Island in Florence. We did the present in a practice station in Florence. If we confirmed all the research that we could not obtain, we would wish two train stations. What’s fascinating is that we never gave up. We always attempt to have something that was not potential 30 years ago. Now with new expertise – new machines, new sorts of colours – we can get hold of these. Within the again of our minds, we at all times remember the the analysis we have now accomplished, profitable or non-successful. We at all times strive maintain a brand new evolution.
The person who wears Stone Island, do you suppose that’s a person who wears Nike too?
Sure! As I told you before, not everybody likes the concept of a collaboration between Nike and Stone Island, but I think most of the people, especially within the last 5 years we had been in a position to talk to the youthful generation and I believe that this kind of collaboration FLOCK may assist. We’re not a very globally well-known brand like Nike, we’re still a distinct segment model. The sort of operation in my view may also help to talk to a new generation and to people who usually don’t know us.
What are a few of your favorite Nike sneakers to put on?
The Nike Free Run series, however I remove the laces. They are so snug without the laces. They are actually snug. However there’s one downside one major huge drawback, when you wear them, you can’t go back (laughs).
Do you’ve any favorite Nike collaborations?
I like ACRONYM, Errolson Hugh is an in depth pal, and I think he actually made a incredible venture with Nike.
I want to ask you in regards to the Italian fashion scene, clearly Stone Island is different to any Italian brand, How do you’re feeling about the Italian heritage of trend like Gucci or Prada.
Effectively about trend, I do not know, I feel Stone Island is much more near industrial design. What I wish to say, I came back yesterday from Sicily where I spent three days in Syracuse. We live in the very best country on the planet, it is simple to make lovely issues as a result of we dwell surrounded by beauty.
Do you could have any favorite Italian style houses?
Do you think Nike fans could be ready to discover Stone Island’s story by means of this collaboration?
Sure! For certain, and I feel its very constructive. We now have a number of tales to inform. If we talk to individuals we will find someone ready to hearken to our story.
Do you’ve got a favorite colour by the way in which?
The blue Stone Island Jumpers Jackets one. Sure. Additionally the orange is not bad. I will purchase every one, but the one I favor is the blue one.